What are QR codes or QR tags? QR codes are your connection between online and offline communications. They are really a type of bar code that can be read by smart phones. The code holds electronic information such as, your website address, your contact information (downloadable to an electronic contact database or a phone’s contacts for example), your Facebook Fan Page or even product information. When the code is scanned with a smart phone, the information may be stored as a contact, sent via email, connect to a web page or be held for later use. QR codes can be used on a variety of mediums from signage to T-shirts to coffee mugs to direct mail. We have lots of great ideas to use QR codes in your promotions. They are your offline link to the online world.